Best Ecommerce website design
Good e-commerce design doesn’t necessarily ‘shout’ – instead, it allows the products themselves to stand out and makes the buying process as quick, easy and enjoyable as possible. With worldwide e-commerce sales currently worth more than 3.5 trillion US dollars annually, having a great site design helps ensure your website visitors become customers and maximises business profitability.
2/1/20251 min read
Best Ecommerce websites
The best e-commerce websites have several things in common:
Excellent navigation/search functions: this helps users find relevant items, through a search bar or by selecting product categories
Great imagery and videos: to show off products – ideally from lots of different angles and with zoom functions
Clear product information: to ensure customers understand the key features of what they’re buying
Useful filtering options: this allows users to compare similar products or search by features such as colour, price or size
A rapid checkout process: without asking users to set up an account or provide excess personal data before purchasing
Recommendations for similar/related products: this helps to up-sell customers, encouraging them to buy other items which may be of interest or which complement what they’re already buying
Excellent mobile/tablet compatibility: as a huge number of people now make online purchases on the go
Customer reviews / testimonials: to give the psychological reassurance that products are worth buying
Honest and straightforward pricing: it’s vital to be up-front about all product and delivery charges, as customers often drop-out of the checkout process when costs escalate later on
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